New Jersey and New Hampshire Enact Comprehensive Privacy Laws

In the ever-evolving landscape of privacy laws, New Jersey and New Hampshire have taken significant steps by passing comprehensive privacy legislation. These states join the ranks of others that have enacted robust privacy laws to protect consumers’ personal information.

New Jersey’s Data Privacy Act (NJDPA)

On January 16, 2024, New Jersey Governor Phil Murphy signed the New Jersey Data Privacy Act (NJDPA), making the Garden State the first to enact a comprehensive privacy law in 2024. The NJDPA represents a milestone in privacy regulation, addressing the growing concerns around data security, consumer rights, and corporate accountability. Let’s delve into the key provisions of this groundbreaking legislation:

1. Effective Date and Scope

The NJDPA is set to come into force one year after its official enactment, which means businesses have until January 2025 to prepare for compliance. The law applies to residents acting in an individual or household context, excluding those acting in a commercial or employment context. This focus on individual privacy underscores the state’s commitment to safeguarding personal data.

2. Definition of Personal Data

The heart of any privacy law lies in its definition of personal data. The NJDPA aligns with other state privacy laws, covering information reasonably linkable to a consumer. This includes not only traditional identifiers like names and addresses but also digital identifiers such as IP addresses, device IDs, and biometric data. By adopting a broad definition, New Jersey aims to protect consumers comprehensively.

3. Minimum Thresholds for Compliance

The NJDPA sets forth requirements for businesses based on the volume of personal data they process. These thresholds are designed to ensure that both small businesses and large corporations adhere to privacy standards. Here’s a breakdown:

  • Tier 1 (Low Volume): Businesses processing a minimal amount of personal data must implement basic privacy practices, including transparency, data access, and security measures.
  • Tier 2 (Medium Volume): For businesses handling moderate volumes of personal data, additional requirements come into play. These may include conducting privacy impact assessments, appointing a data protection officer, and maintaining records of processing activities.
  • Tier 3 (High Volume): Large-scale data processors face the most stringent obligations. They must establish comprehensive privacy programs, conduct regular audits, and demonstrate accountability through robust policies and procedures.

New Hampshire’s Consumer Privacy Law

New Hampshire followed suit by passing its 15th US state consumer privacy law on January 18, 2024. Although it is still subject to procedural requirements and awaits Governor Chris Sununu’s signature, the law is poised to take effect on January 1, 2025. Here’s a closer look at New Hampshire’s privacy framework:

1. Scope and Applicability

Similar to New Jersey, New Hampshire’s law applies to residents not acting in a commercial or employment context. By focusing on individual privacy rights, the state aims to empower consumers and give them control over their personal information.

2. Defining Personal Data

New Hampshire’s definition of personal data mirrors that of other states. It encompasses information reasonably linkable to a consumer, emphasizing the need to protect sensitive details. Whether it’s health records, financial data, or online behavior, the law recognizes the value of personal information.

3. Exclusions and Role-Based Agreements

The law excludes de-identified data and publicly available information. This pragmatic approach acknowledges that not all data warrants the same level of protection. Additionally, New Hampshire requires businesses to establish role-based data processing agreements. These agreements clarify the responsibilities of data controllers, processors, and third-party vendors, ensuring transparency and accountability.

The Broader Trend

Both New Jersey and New Hampshire are part of a growing trend in the United States, where states are taking proactive steps to safeguard consumer privacy. As businesses navigate this complex landscape, understanding these new laws and their implications is crucial.

TeraDact, a data protection, optimization, and resilience partner for leading public and private sector enterprises, plays a pivotal role in this privacy ecosystem. Our suite of technology-enabled platforms and targeted data optimization services empower organizations to secure, monitor, and manage their core data efficiently and effectively. By aligning with TeraDact’s innovative solutions, businesses can navigate the privacy landscape with confidence, ensuring compliance and robust data treatment. Stay informed as more states consider similar legislation and ensure compliance with the evolving privacy landscape.


  1. Inside Privacy – New Jersey and New Hampshire Pass Comprehensive Privacy Legislation
  2. JD Supra – New Jersey and New Hampshire Set the Pace with 2024 State Privacy Laws

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